Understanding how someone perceives a situation or interprets what they are presented with is at the core of working on a brand. A brand marketer shapes all the… Read more “Perception is our reality”
Tag: values
Branding in a fake world
Fake – a word catapulted into our consciousness by recent political activity stemming from USA. And in a world where transparency and authenticity is increasingly important to… Read more “Branding in a fake world”
BRANDING IN THE WILD 