As the glimpse of a Covid-free future begins to appear on the horizon there are indelible marks left on us reshaping our priorities and leading to a… Read more “A Healthy Recovery”
Author: brandinginthewild
Time for brands to step up?
We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”
What’s next for ‘high-touch’ brands?
I’ve recently started a new gig at Bobbi Brown and in only a couple of months I’ve learnt a ton about the elevated world of ‘high-touch’ brands;… Read more “What’s next for ‘high-touch’ brands?”
Living Out Loud
When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.
The Zenith of Total Wellness
Yesterday I had the pleasure of attending the annual inspirational summer event that my fragrance house partner, Firmenich, hosts at their New York HQ. Inspired by the… Read more “The Zenith of Total Wellness”
More important than clothes
This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”
The Evolution of Man
Masculinity, and what it means to ‘be a man’ is undergoing a revolution in today’s world, and brands, including my new fragrance launch, play an important role… Read more “The Evolution of Man”
A logo is worth a thousand words…
…and a brand has to have a clear reason, driven by its purpose, for changing it. As a graphic mark, emblem, or symbol used to aid and promote public identification and recognition,… Read more “A logo is worth a thousand words…”
Time to Flourish
All the hype out there right now around how Kraft messed up because of their focus on cost-cutting and lack of attention on investing in building their… Read more “Time to Flourish”
Was it really Super?
Last night we huddled around the TV with anticipation for the biggest advertising night of the year for brands in the US. The expectations are always high,… Read more “Was it really Super?”
BRANDING IN THE WILD 