Skip to content
BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

  • Home
  • About
  • Get in touch
  • More

    Author: brandinginthewild

    A Healthy Recovery

    As the glimpse of a Covid-free future begins to appear on the horizon there are indelible marks left on us reshaping our priorities and leading to a… Read more “A Healthy Recovery”

    April 12, 2021 by brandinginthewild

    Time for brands to step up?

    We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”

    April 24, 2020April 24, 2020 by brandinginthewild

    What’s next for ‘high-touch’ brands?

    I’ve recently started a new gig at Bobbi Brown and in only a couple of months I’ve learnt a ton about the elevated world of ‘high-touch’ brands;… Read more “What’s next for ‘high-touch’ brands?”

    November 9, 2019 by brandinginthewild

    Living Out Loud

    When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.

    August 5, 2019 by brandinginthewild

    The Zenith of Total Wellness

    Yesterday I had the pleasure of attending the annual inspirational summer event that my fragrance house partner, Firmenich, hosts at their New York HQ. Inspired by the… Read more “The Zenith of Total Wellness”

    June 22, 2019 by brandinginthewild

    More important than clothes

    This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”

    June 8, 2019 by brandinginthewild

    The Evolution of Man

    Masculinity, and what it means to ‘be a man’ is undergoing a revolution in today’s world, and brands, including my new fragrance launch, play an important role… Read more “The Evolution of Man”

    May 4, 2019 by brandinginthewild

    A logo is worth a thousand words…

    …and a brand has to have a clear reason, driven by its purpose, for changing it. As a graphic mark, emblem, or symbol used to aid and promote public identification and recognition,… Read more “A logo is worth a thousand words…”

    March 17, 2019 by brandinginthewild

    Time to Flourish

    All the hype out there right now around how Kraft messed up because of their focus on cost-cutting and lack of attention on investing in building their… Read more “Time to Flourish”

    March 4, 2019March 4, 2019 by brandinginthewild

    Was it really Super?

    Last night we huddled around the TV with anticipation for the biggest advertising night of the year for brands in the US. The expectations are always high,… Read more “Was it really Super?”

    February 5, 2019 by brandinginthewild

    Posts navigation

    Older posts

    Instagram

    No Instagram images were found.

    Website Powered by WordPress.com.
    • Follow Following
      • BRANDING IN THE WILD
      • Already have a WordPress.com account? Log in now.
      • BRANDING IN THE WILD
      • Customize
      • Follow Following
      • Sign up
      • Log in
      • Report this content
      • View site in Reader
      • Manage subscriptions
      • Collapse this bar
     

    Loading Comments...