We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”
Tag: values
Living Out Loud
When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.
The Zenith of Total Wellness
Yesterday I had the pleasure of attending the annual inspirational summer event that my fragrance house partner, Firmenich, hosts at their New York HQ. Inspired by the… Read more “The Zenith of Total Wellness”
Time to Flourish
All the hype out there right now around how Kraft messed up because of their focus on cost-cutting and lack of attention on investing in building their… Read more “Time to Flourish”
Boys will be boys
Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”
Keeping it real
This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
Standing for more
What does your brand stand for? I’m a strong believer that powerful brands are clear on their purpose, something that goes beyond the tangible good or service… Read more “Standing for more”
Profiling yourself & your brand
This week I completed my DiSC profile evaluating my management style. There are many evaluation tools out there like this. I did a similar one a few… Read more “Profiling yourself & your brand”
When good enough is good enough
Sometimes it is, sometimes it isn’t. It depends… When I used to work at Unilever on the Dove brand there was an extremely strict approach to keeping… Read more “When good enough is good enough”
Spilling the beans on premiumization
Trading consumers up is an eternal challenge for brands today to achieve and maintain growth. The slippery slope of commoditizing your product, eroding its value, spells the… Read more “Spilling the beans on premiumization”
BRANDING IN THE WILD 