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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Tag: values

    Time for brands to step up?

    We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”

    April 24, 2020April 24, 2020 by brandinginthewild

    Living Out Loud

    When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.

    August 5, 2019 by brandinginthewild

    The Zenith of Total Wellness

    Yesterday I had the pleasure of attending the annual inspirational summer event that my fragrance house partner, Firmenich, hosts at their New York HQ. Inspired by the… Read more “The Zenith of Total Wellness”

    June 22, 2019 by brandinginthewild

    Time to Flourish

    All the hype out there right now around how Kraft messed up because of their focus on cost-cutting and lack of attention on investing in building their… Read more “Time to Flourish”

    March 4, 2019March 4, 2019 by brandinginthewild

    Boys will be boys

    Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”

    January 19, 2019 by brandinginthewild

    Keeping it real

    This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”

    November 10, 2018 by brandinginthewild

    Standing for more

    What does your brand stand for? I’m a strong believer that powerful brands are clear on their purpose, something that goes beyond the tangible good or service… Read more “Standing for more”

    July 29, 2018 by brandinginthewild

    Profiling yourself & your brand

    This week I completed my DiSC profile evaluating my management style. There are many evaluation tools out there like this. I did a similar one a few… Read more “Profiling yourself & your brand”

    June 15, 2018 by brandinginthewild

    When good enough is good enough

    Sometimes it is, sometimes it isn’t. It depends… When I used to work at Unilever on the Dove brand there was an extremely strict approach to keeping… Read more “When good enough is good enough”

    May 25, 2018 by brandinginthewild

    Spilling the beans on premiumization

    Trading consumers up is an eternal challenge for brands today to achieve and maintain growth. The slippery slope of commoditizing your product, eroding its value, spells the… Read more “Spilling the beans on premiumization”

    April 7, 2018 by brandinginthewild

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