I was lucky enough to be on vacation this past week and we organized our trip so that we stayed at four different accommodations over the ten… Read more “How’s your relationship?”
Tag: brands
An Inclusion Rider for Brands
“I have two words to leave you tonight, ladies and gentleman: inclusion rider” France’s McDormand said on Sunday closing her acceptance speech for best actress Oscar. It… Read more “An Inclusion Rider for Brands”
And the Oscar goes to…
It’s Oscar weekend and the celebs will be out in full force. It’s the perfect time for brands to capitalize on the eyeballs watching and media coverage… Read more “And the Oscar goes to…”
Perception is our reality
Understanding how someone perceives a situation or interprets what they are presented with is at the core of working on a brand. A brand marketer shapes all the… Read more “Perception is our reality”
Branding in a fake world
Fake – a word catapulted into our consciousness by recent political activity stemming from USA. And in a world where transparency and authenticity is increasingly important to… Read more “Branding in a fake world”
Life after the Super Bowl
I don’t know about you but my week this week has been filled with cafeteria conversations and après-work debates over drinks on the topic of which were… Read more “Life after the Super Bowl”
Can I borrow that?
This week I attended an amazing trend presentation at a Fragrance House where they shared how the fine fragrance world could be influenced by flavor trends from… Read more “Can I borrow that?”
BRANDING IN THE WILD 