Much of content marketing has shifted to video streaming. Back in 2005, the oldest of millennials, like me, were in college, YouTube came onto the online scene… Read more “Ready for my close up”
Tag: brands
All the feels
When I embarked on creating the concept for a new Fragrance at Avon I knew I wanted to think a bit differently about how we approached it,… Read more “All the feels”
A matter of influence
As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”
Where do you get your inspiration?
Working in brand development marketing where I need to generate new ideas for product concepts and ways to reach and speak to the audience, it’s important to… Read more “Where do you get your inspiration?”
Profiling yourself & your brand
This week I completed my DiSC profile evaluating my management style. There are many evaluation tools out there like this. I did a similar one a few… Read more “Profiling yourself & your brand”
When good enough is good enough
Sometimes it is, sometimes it isn’t. It depends… When I used to work at Unilever on the Dove brand there was an extremely strict approach to keeping… Read more “When good enough is good enough”
An artistic lesson in relevance
Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”
Making an impression
Building a brand in today’s digital world is a different beast from 10, or even 5 years ago; the media choices for investment are fast-changing and the… Read more “Making an impression”
‘High’-time for the end of a new ‘prohibition’
This past Friday was ‘weed day’. 4/20 (pronounced four-twenty) has become a dedicated day for the consumption of cannabis. Medical cannabis in the United States is legal in 29… Read more “‘High’-time for the end of a new ‘prohibition’”
The Data Struggle is Real
This past week has seen facebook fill the headlines with the Cambridge Analytica scandal. It has surfaced the challenge and responsibility companies and brands have in collating,… Read more “The Data Struggle is Real”
BRANDING IN THE WILD 