Working in brand development marketing where I need to generate new ideas for product concepts and ways to reach and speak to the audience, it’s important to… Read more “Where do you get your inspiration?”
Category: advertising
Profiling yourself & your brand
This week I completed my DiSC profile evaluating my management style. There are many evaluation tools out there like this. I did a similar one a few… Read more “Profiling yourself & your brand”
An artistic lesson in relevance
Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”
Making an impression
Building a brand in today’s digital world is a different beast from 10, or even 5 years ago; the media choices for investment are fast-changing and the… Read more “Making an impression”
‘High’-time for the end of a new ‘prohibition’
This past Friday was ‘weed day’. 4/20 (pronounced four-twenty) has become a dedicated day for the consumption of cannabis. Medical cannabis in the United States is legal in 29… Read more “‘High’-time for the end of a new ‘prohibition’”
Spilling the beans on premiumization
Trading consumers up is an eternal challenge for brands today to achieve and maintain growth. The slippery slope of commoditizing your product, eroding its value, spells the… Read more “Spilling the beans on premiumization”
The Data Struggle is Real
This past week has seen facebook fill the headlines with the Cambridge Analytica scandal. It has surfaced the challenge and responsibility companies and brands have in collating,… Read more “The Data Struggle is Real”
An Inclusion Rider for Brands
“I have two words to leave you tonight, ladies and gentleman: inclusion rider” France’s McDormand said on Sunday closing her acceptance speech for best actress Oscar. It… Read more “An Inclusion Rider for Brands”
And the Oscar goes to…
It’s Oscar weekend and the celebs will be out in full force. It’s the perfect time for brands to capitalize on the eyeballs watching and media coverage… Read more “And the Oscar goes to…”
Branding in a fake world
Fake – a word catapulted into our consciousness by recent political activity stemming from USA. And in a world where transparency and authenticity is increasingly important to… Read more “Branding in a fake world”
BRANDING IN THE WILD 