When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.
Category: advertising
The Zenith of Total Wellness
Yesterday I had the pleasure of attending the annual inspirational summer event that my fragrance house partner, Firmenich, hosts at their New York HQ. Inspired by the… Read more “The Zenith of Total Wellness”
More important than clothes
This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”
A logo is worth a thousand words…
…and a brand has to have a clear reason, driven by its purpose, for changing it. As a graphic mark, emblem, or symbol used to aid and promote public identification and recognition,… Read more “A logo is worth a thousand words…”
Was it really Super?
Last night we huddled around the TV with anticipation for the biggest advertising night of the year for brands in the US. The expectations are always high,… Read more “Was it really Super?”
Boys will be boys
Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”
Keeping it real
This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
Ready for my close up
Much of content marketing has shifted to video streaming. Back in 2005, the oldest of millennials, like me, were in college, YouTube came onto the online scene… Read more “Ready for my close up”
All the feels
When I embarked on creating the concept for a new Fragrance at Avon I knew I wanted to think a bit differently about how we approached it,… Read more “All the feels”
Standing for more
What does your brand stand for? I’m a strong believer that powerful brands are clear on their purpose, something that goes beyond the tangible good or service… Read more “Standing for more”
BRANDING IN THE WILD 