As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”
Tag: socialmedia
An artistic lesson in relevance
Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”
And the Oscar goes to…
It’s Oscar weekend and the celebs will be out in full force. It’s the perfect time for brands to capitalize on the eyeballs watching and media coverage… Read more “And the Oscar goes to…”
BRANDING IN THE WILD 