This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
Tag: followership
A matter of influence
As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”
Standing for more
What does your brand stand for? I’m a strong believer that powerful brands are clear on their purpose, something that goes beyond the tangible good or service… Read more “Standing for more”
It takes a village
You can’t build a brand alone and the more people you have behind you, the bigger the impact you have. It’s a simple thought and dedicating energy… Read more “It takes a village”
BRANDING IN THE WILD 