I was lucky enough to be on vacation this past week and we organized our trip so that we stayed at four different accommodations over the ten… Read more “How’s your relationship?”
Tag: advertising
An Inclusion Rider for Brands
“I have two words to leave you tonight, ladies and gentleman: inclusion rider” France’s McDormand said on Sunday closing her acceptance speech for best actress Oscar. It… Read more “An Inclusion Rider for Brands”
Perception is our reality
Understanding how someone perceives a situation or interprets what they are presented with is at the core of working on a brand. A brand marketer shapes all the… Read more “Perception is our reality”
Branding in a fake world
Fake – a word catapulted into our consciousness by recent political activity stemming from USA. And in a world where transparency and authenticity is increasingly important to… Read more “Branding in a fake world”
Life after the Super Bowl
I don’t know about you but my week this week has been filled with cafeteria conversations and après-work debates over drinks on the topic of which were… Read more “Life after the Super Bowl”
BRANDING IN THE WILD 