Throughout December, i watched with curiosity and with respect the phenomenon of an influencer launching their own product on the market. Their journey drew me in as… Read more “One man and his army”
Category: reach
Keeping it real
This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
Ready for my close up
Much of content marketing has shifted to video streaming. Back in 2005, the oldest of millennials, like me, were in college, YouTube came onto the online scene… Read more “Ready for my close up”
A matter of influence
As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”
Where do you get your inspiration?
Working in brand development marketing where I need to generate new ideas for product concepts and ways to reach and speak to the audience, it’s important to… Read more “Where do you get your inspiration?”
An artistic lesson in relevance
Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”
Making an impression
Building a brand in today’s digital world is a different beast from 10, or even 5 years ago; the media choices for investment are fast-changing and the… Read more “Making an impression”
BRANDING IN THE WILD 