This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
Tag: reach
A matter of influence
As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”
An artistic lesson in relevance
Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”
Making an impression
Building a brand in today’s digital world is a different beast from 10, or even 5 years ago; the media choices for investment are fast-changing and the… Read more “Making an impression”
BRANDING IN THE WILD 