Sometimes it is, sometimes it isn’t. It depends… When I used to work at Unilever on the Dove brand there was an extremely strict approach to keeping… Read more “When good enough is good enough”
Tag: innovation
‘High’-time for the end of a new ‘prohibition’
This past Friday was ‘weed day’. 4/20 (pronounced four-twenty) has become a dedicated day for the consumption of cannabis. Medical cannabis in the United States is legal in 29… Read more “‘High’-time for the end of a new ‘prohibition’”
Spilling the beans on premiumization
Trading consumers up is an eternal challenge for brands today to achieve and maintain growth. The slippery slope of commoditizing your product, eroding its value, spells the… Read more “Spilling the beans on premiumization”
Can I borrow that?
This week I attended an amazing trend presentation at a Fragrance House where they shared how the fine fragrance world could be influenced by flavor trends from… Read more “Can I borrow that?”
BRANDING IN THE WILD 