Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”
Tag: Inclusivity
Keeping it real
This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
Standing for more
What does your brand stand for? I’m a strong believer that powerful brands are clear on their purpose, something that goes beyond the tangible good or service… Read more “Standing for more”
When good enough is good enough
Sometimes it is, sometimes it isn’t. It depends… When I used to work at Unilever on the Dove brand there was an extremely strict approach to keeping… Read more “When good enough is good enough”
An Inclusion Rider for Brands
“I have two words to leave you tonight, ladies and gentleman: inclusion rider” France’s McDormand said on Sunday closing her acceptance speech for best actress Oscar. It… Read more “An Inclusion Rider for Brands”
BRANDING IN THE WILD 