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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Tag: identity

    Time for brands to step up?

    We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”

    April 24, 2020April 24, 2020 by brandinginthewild

    Living Out Loud

    When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.

    August 5, 2019 by brandinginthewild

    The Evolution of Man

    Masculinity, and what it means to ‘be a man’ is undergoing a revolution in today’s world, and brands, including my new fragrance launch, play an important role… Read more “The Evolution of Man”

    May 4, 2019 by brandinginthewild

    A logo is worth a thousand words…

    …and a brand has to have a clear reason, driven by its purpose, for changing it. As a graphic mark, emblem, or symbol used to aid and promote public identification and recognition,… Read more “A logo is worth a thousand words…”

    March 17, 2019 by brandinginthewild

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