We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”
Tag: culture
The Zenith of Total Wellness
Yesterday I had the pleasure of attending the annual inspirational summer event that my fragrance house partner, Firmenich, hosts at their New York HQ. Inspired by the… Read more “The Zenith of Total Wellness”
More important than clothes
This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”
The Evolution of Man
Masculinity, and what it means to ‘be a man’ is undergoing a revolution in today’s world, and brands, including my new fragrance launch, play an important role… Read more “The Evolution of Man”
Was it really Super?
Last night we huddled around the TV with anticipation for the biggest advertising night of the year for brands in the US. The expectations are always high,… Read more “Was it really Super?”
Boys will be boys
Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”
One man and his army
Throughout December, i watched with curiosity and with respect the phenomenon of an influencer launching their own product on the market. Their journey drew me in as… Read more “One man and his army”
Keeping it real
This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
Ready for my close up
Much of content marketing has shifted to video streaming. Back in 2005, the oldest of millennials, like me, were in college, YouTube came onto the online scene… Read more “Ready for my close up”
Standing for more
What does your brand stand for? I’m a strong believer that powerful brands are clear on their purpose, something that goes beyond the tangible good or service… Read more “Standing for more”
BRANDING IN THE WILD 