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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Tag: brand advocacy

    What’s next for ‘high-touch’ brands?

    I’ve recently started a new gig at Bobbi Brown and in only a couple of months I’ve learnt a ton about the elevated world of ‘high-touch’ brands;… Read more “What’s next for ‘high-touch’ brands?”

    November 9, 2019 by brandinginthewild

    Keeping it real

    This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”

    November 10, 2018 by brandinginthewild

    A matter of influence

    As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”

    September 22, 2018 by brandinginthewild

    When good enough is good enough

    Sometimes it is, sometimes it isn’t. It depends… When I used to work at Unilever on the Dove brand there was an extremely strict approach to keeping… Read more “When good enough is good enough”

    May 25, 2018 by brandinginthewild

    An artistic lesson in relevance

    Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”

    May 14, 2018 by brandinginthewild

    It takes a village

    You can’t build a brand alone and the more people you have behind you, the bigger the impact you have. It’s a simple thought and dedicating energy… Read more “It takes a village”

    January 21, 2018January 21, 2018 by brandinginthewild

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