I’ve recently started a new gig at Bobbi Brown and in only a couple of months I’ve learnt a ton about the elevated world of ‘high-touch’ brands;… Read more “What’s next for ‘high-touch’ brands?”
Tag: brand advocacy
Keeping it real
This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
A matter of influence
As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”
When good enough is good enough
Sometimes it is, sometimes it isn’t. It depends… When I used to work at Unilever on the Dove brand there was an extremely strict approach to keeping… Read more “When good enough is good enough”
An artistic lesson in relevance
Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”
It takes a village
You can’t build a brand alone and the more people you have behind you, the bigger the impact you have. It’s a simple thought and dedicating energy… Read more “It takes a village”
