When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.
This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”
All the hype out there right now around how Kraft messed up because of their focus on cost-cutting and lack of attention on investing in building their… Read more “Time to Flourish”
When I embarked on creating the concept for a new Fragrance at Avon I knew I wanted to think a bit differently about how we approached it,… Read more “All the feels”
As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”
Working in brand development marketing where I need to generate new ideas for product concepts and ways to reach and speak to the audience, it’s important to… Read more “Where do you get your inspiration?”