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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Tag: brainstorming

    Living Out Loud

    When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.

    August 5, 2019 by brandinginthewild

    More important than clothes

    This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”

    June 8, 2019 by brandinginthewild

    Time to Flourish

    All the hype out there right now around how Kraft messed up because of their focus on cost-cutting and lack of attention on investing in building their… Read more “Time to Flourish”

    March 4, 2019March 4, 2019 by brandinginthewild

    All the feels

    When I embarked on creating the concept for a new Fragrance at Avon I knew I wanted to think a bit differently about how we approached it,… Read more “All the feels”

    October 7, 2018October 7, 2018 by brandinginthewild

    A matter of influence

    As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”

    September 22, 2018 by brandinginthewild

    Where do you get your inspiration?

    Working in brand development marketing where I need to generate new ideas for product concepts and ways to reach and speak to the audience, it’s important to… Read more “Where do you get your inspiration?”

    July 1, 2018 by brandinginthewild

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