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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Tag: art

    More important than clothes

    This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”

    June 8, 2019 by brandinginthewild

    Where do you get your inspiration?

    Working in brand development marketing where I need to generate new ideas for product concepts and ways to reach and speak to the audience, it’s important to… Read more “Where do you get your inspiration?”

    July 1, 2018 by brandinginthewild

    An artistic lesson in relevance

    Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”

    May 14, 2018 by brandinginthewild

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