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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Tag: advertising

    A Healthy Recovery

    As the glimpse of a Covid-free future begins to appear on the horizon there are indelible marks left on us reshaping our priorities and leading to a… Read more “A Healthy Recovery”

    April 12, 2021 by brandinginthewild

    Living Out Loud

    When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.

    August 5, 2019 by brandinginthewild

    More important than clothes

    This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”

    June 8, 2019 by brandinginthewild

    The Evolution of Man

    Masculinity, and what it means to ‘be a man’ is undergoing a revolution in today’s world, and brands, including my new fragrance launch, play an important role… Read more “The Evolution of Man”

    May 4, 2019 by brandinginthewild

    A logo is worth a thousand words…

    …and a brand has to have a clear reason, driven by its purpose, for changing it. As a graphic mark, emblem, or symbol used to aid and promote public identification and recognition,… Read more “A logo is worth a thousand words…”

    March 17, 2019 by brandinginthewild

    Was it really Super?

    Last night we huddled around the TV with anticipation for the biggest advertising night of the year for brands in the US. The expectations are always high,… Read more “Was it really Super?”

    February 5, 2019 by brandinginthewild

    Boys will be boys

    Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”

    January 19, 2019 by brandinginthewild

    One man and his army

    Throughout December, i watched with curiosity and with respect the phenomenon of an influencer launching their own product on the market. Their journey drew me in as… Read more “One man and his army”

    January 11, 2019January 12, 2019 by brandinginthewild

    Keeping it real

    This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”

    November 10, 2018 by brandinginthewild

    Ready for my close up

    Much of content marketing has shifted to video streaming. Back in 2005, the oldest of millennials, like me, were in college, YouTube came onto the online scene… Read more “Ready for my close up”

    October 24, 2018 by brandinginthewild

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