I don’t know about you but my week this week has been filled with cafeteria conversations and après-work debates over drinks on the topic of which were… Read more “Life after the Super Bowl”
The big game for brands
It’s that time of year again. The time when everyone in the USA is suddenly interested in commercials. And the real game many of us are hooked… Read more “The big game for brands”
Can I borrow that?
This week I attended an amazing trend presentation at a Fragrance House where they shared how the fine fragrance world could be influenced by flavor trends from… Read more “Can I borrow that?”
It takes a village
You can’t build a brand alone and the more people you have behind you, the bigger the impact you have. It’s a simple thought and dedicating energy… Read more “It takes a village”
What’s your position?
I was chatting to a friend about this blog the other day and he was asking me if I’d had any big debates coming out of it… Read more “What’s your position?”
Alexa: are you the future?
We have a new family member in my house. She’s called Alexa. She listens to you, she obeys your every command, and she can even tell jokes.… Read more “Alexa: are you the future?”
Nothing but the truth
Truth – a very powerful word, a very powerful ideal, for people and brands. Just yesterday we saw the powerful tide of voices speaking about equality at… Read more “Nothing but the truth”
The tip of the iceberg
So this is my first post and the thing that I stewed over so much about when starting this blog was what I’d call it. Do I… Read more “The tip of the iceberg”
BRANDING IN THE WILD 