Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”
Making an impression
Building a brand in today’s digital world is a different beast from 10, or even 5 years ago; the media choices for investment are fast-changing and the… Read more “Making an impression”
‘High’-time for the end of a new ‘prohibition’
This past Friday was ‘weed day’. 4/20 (pronounced four-twenty) has become a dedicated day for the consumption of cannabis. Medical cannabis in the United States is legal in 29… Read more “‘High’-time for the end of a new ‘prohibition’”
Spilling the beans on premiumization
Trading consumers up is an eternal challenge for brands today to achieve and maintain growth. The slippery slope of commoditizing your product, eroding its value, spells the… Read more “Spilling the beans on premiumization”
The Data Struggle is Real
This past week has seen facebook fill the headlines with the Cambridge Analytica scandal. It has surfaced the challenge and responsibility companies and brands have in collating,… Read more “The Data Struggle is Real”
How’s your relationship?
I was lucky enough to be on vacation this past week and we organized our trip so that we stayed at four different accommodations over the ten… Read more “How’s your relationship?”
An Inclusion Rider for Brands
“I have two words to leave you tonight, ladies and gentleman: inclusion rider” France’s McDormand said on Sunday closing her acceptance speech for best actress Oscar. It… Read more “An Inclusion Rider for Brands”
And the Oscar goes to…
It’s Oscar weekend and the celebs will be out in full force. It’s the perfect time for brands to capitalize on the eyeballs watching and media coverage… Read more “And the Oscar goes to…”
Perception is our reality
Understanding how someone perceives a situation or interprets what they are presented with is at the core of working on a brand. A brand marketer shapes all the… Read more “Perception is our reality”
Branding in a fake world
Fake – a word catapulted into our consciousness by recent political activity stemming from USA. And in a world where transparency and authenticity is increasingly important to… Read more “Branding in a fake world”
BRANDING IN THE WILD 