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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Category: Unstereotype

    The Evolution of Man

    Masculinity, and what it means to ‘be a man’ is undergoing a revolution in today’s world, and brands, including my new fragrance launch, play an important role… Read more “The Evolution of Man”

    May 4, 2019 by brandinginthewild

    Boys will be boys

    Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”

    January 19, 2019 by brandinginthewild

    Keeping it real

    This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”

    November 10, 2018 by brandinginthewild

    An Inclusion Rider for Brands

    “I have two words to leave you tonight, ladies and gentleman: inclusion rider” France’s McDormand said on Sunday closing her acceptance speech for best actress Oscar. It… Read more “An Inclusion Rider for Brands”

    March 7, 2018March 7, 2018 by brandinginthewild

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