…and a brand has to have a clear reason, driven by its purpose, for changing it. As a graphic mark, emblem, or symbol used to aid and promote public identification and recognition,… Read more “A logo is worth a thousand words…”
Category: philosophy
Keeping it real
This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
When good enough is good enough
Sometimes it is, sometimes it isn’t. It depends… When I used to work at Unilever on the Dove brand there was an extremely strict approach to keeping… Read more “When good enough is good enough”
BRANDING IN THE WILD 