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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Category: partnerships

    Time for brands to step up?

    We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”

    April 24, 2020April 24, 2020 by brandinginthewild

    What’s next for ‘high-touch’ brands?

    I’ve recently started a new gig at Bobbi Brown and in only a couple of months I’ve learnt a ton about the elevated world of ‘high-touch’ brands;… Read more “What’s next for ‘high-touch’ brands?”

    November 9, 2019 by brandinginthewild

    Ready for my close up

    Much of content marketing has shifted to video streaming. Back in 2005, the oldest of millennials, like me, were in college, YouTube came onto the online scene… Read more “Ready for my close up”

    October 24, 2018 by brandinginthewild

    A matter of influence

    As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”

    September 22, 2018 by brandinginthewild

    Making an impression

    Building a brand in today’s digital world is a different beast from 10, or even 5 years ago; the media choices for investment are fast-changing and the… Read more “Making an impression”

    May 4, 2018May 4, 2018 by brandinginthewild

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