Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”
Category: media
Making an impression
Building a brand in today’s digital world is a different beast from 10, or even 5 years ago; the media choices for investment are fast-changing and the… Read more “Making an impression”
An Inclusion Rider for Brands
“I have two words to leave you tonight, ladies and gentleman: inclusion rider” France’s McDormand said on Sunday closing her acceptance speech for best actress Oscar. It… Read more “An Inclusion Rider for Brands”
And the Oscar goes to…
It’s Oscar weekend and the celebs will be out in full force. It’s the perfect time for brands to capitalize on the eyeballs watching and media coverage… Read more “And the Oscar goes to…”
Branding in a fake world
Fake – a word catapulted into our consciousness by recent political activity stemming from USA. And in a world where transparency and authenticity is increasingly important to… Read more “Branding in a fake world”
Life after the Super Bowl
I don’t know about you but my week this week has been filled with cafeteria conversations and après-work debates over drinks on the topic of which were… Read more “Life after the Super Bowl”
The big game for brands
It’s that time of year again. The time when everyone in the USA is suddenly interested in commercials. And the real game many of us are hooked… Read more “The big game for brands”
Alexa: are you the future?
We have a new family member in my house. She’s called Alexa. She listens to you, she obeys your every command, and she can even tell jokes.… Read more “Alexa: are you the future?”
BRANDING IN THE WILD 