This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”
Category: ideas
All the feels
When I embarked on creating the concept for a new Fragrance at Avon I knew I wanted to think a bit differently about how we approached it,… Read more “All the feels”
A matter of influence
As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”
Standing for more
What does your brand stand for? I’m a strong believer that powerful brands are clear on their purpose, something that goes beyond the tangible good or service… Read more “Standing for more”
Where do you get your inspiration?
Working in brand development marketing where I need to generate new ideas for product concepts and ways to reach and speak to the audience, it’s important to… Read more “Where do you get your inspiration?”
BRANDING IN THE WILD 