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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    A Healthy Recovery

    As the glimpse of a Covid-free future begins to appear on the horizon there are indelible marks left on us reshaping our priorities and leading to a… Read more “A Healthy Recovery”

    April 12, 2021 by brandinginthewild

    Was it really Super?

    Last night we huddled around the TV with anticipation for the biggest advertising night of the year for brands in the US. The expectations are always high,… Read more “Was it really Super?”

    February 5, 2019 by brandinginthewild

    Boys will be boys

    Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”

    January 19, 2019 by brandinginthewild

    One man and his army

    Throughout December, i watched with curiosity and with respect the phenomenon of an influencer launching their own product on the market. Their journey drew me in as… Read more “One man and his army”

    January 11, 2019January 12, 2019 by brandinginthewild

    Ready for my close up

    Much of content marketing has shifted to video streaming. Back in 2005, the oldest of millennials, like me, were in college, YouTube came onto the online scene… Read more “Ready for my close up”

    October 24, 2018 by brandinginthewild

    A matter of influence

    As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”

    September 22, 2018 by brandinginthewild

    An artistic lesson in relevance

    Ensuring you are relevant to your audience is a critical challenge for any brand. Two experiences this weekend made me pause for thought and consider parallels between… Read more “An artistic lesson in relevance”

    May 14, 2018 by brandinginthewild

    Making an impression

    Building a brand in today’s digital world is a different beast from 10, or even 5 years ago; the media choices for investment are fast-changing and the… Read more “Making an impression”

    May 4, 2018May 4, 2018 by brandinginthewild

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