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BRANDING IN THE WILD

BRANDING IN THE WILD

Real life tales of a brand professional sharing experiences of building brands, developing new products and marketing them.

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    Category: business

    A Healthy Recovery

    As the glimpse of a Covid-free future begins to appear on the horizon there are indelible marks left on us reshaping our priorities and leading to a… Read more “A Healthy Recovery”

    April 12, 2021 by brandinginthewild

    Time for brands to step up?

    We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”

    April 24, 2020April 24, 2020 by brandinginthewild

    A logo is worth a thousand words…

    …and a brand has to have a clear reason, driven by its purpose, for changing it. As a graphic mark, emblem, or symbol used to aid and promote public identification and recognition,… Read more “A logo is worth a thousand words…”

    March 17, 2019 by brandinginthewild

    Boys will be boys

    Boys will be boys A saying that seems simple and is often casually used by men and women but has grown to be associated with an acceptance… Read more “Boys will be boys”

    January 19, 2019 by brandinginthewild

    One man and his army

    Throughout December, i watched with curiosity and with respect the phenomenon of an influencer launching their own product on the market. Their journey drew me in as… Read more “One man and his army”

    January 11, 2019January 12, 2019 by brandinginthewild

    Keeping it real

    This week Victoria’s Secret held its annual fashion show festoon with big name celebrities, pop performances and lots of press coverage. A glitzy moment for a brand… Read more “Keeping it real”

    November 10, 2018 by brandinginthewild

    A matter of influence

    As brands strive to be as relevant as possible to their audience, one thing that all yearn for is authenticity in the associations and spokespersons they attach… Read more “A matter of influence”

    September 22, 2018 by brandinginthewild

    Standing for more

    What does your brand stand for? I’m a strong believer that powerful brands are clear on their purpose, something that goes beyond the tangible good or service… Read more “Standing for more”

    July 29, 2018 by brandinginthewild

    Where do you get your inspiration?

    Working in brand development marketing where I need to generate new ideas for product concepts and ways to reach and speak to the audience, it’s important to… Read more “Where do you get your inspiration?”

    July 1, 2018 by brandinginthewild

    Profiling yourself & your brand

    This week I completed my DiSC profile evaluating my management style. There are many evaluation tools out there like this. I did a similar one a few… Read more “Profiling yourself & your brand”

    June 15, 2018 by brandinginthewild

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