As the glimpse of a Covid-free future begins to appear on the horizon there are indelible marks left on us reshaping our priorities and leading to a… Read more “A Healthy Recovery”
We’re living through a crisis that calls everything into question. What’s important? What’s true? Who can we trust? In such a time people quite understandably first turn… Read more “Time for brands to step up?”
I’ve recently started a new gig at Bobbi Brown and in only a couple of months I’ve learnt a ton about the elevated world of ‘high-touch’ brands;… Read more “What’s next for ‘high-touch’ brands?”
When a product idea conveys the core brand message it is all the more powerful. Live your truth, loud and proud.
Yesterday I had the pleasure of attending the annual inspirational summer event that my fragrance house partner, Firmenich, hosts at their New York HQ. Inspired by the… Read more “The Zenith of Total Wellness”
This week I was lucky enough to attend the Fragrance Foundation Awards in New York. Heralded the ‘oscars’ of the Fragrance world. It was a star-studded affair,… Read more “More important than clothes”
Masculinity, and what it means to ‘be a man’ is undergoing a revolution in today’s world, and brands, including my new fragrance launch, play an important role… Read more “The Evolution of Man”
…and a brand has to have a clear reason, driven by its purpose, for changing it. As a graphic mark, emblem, or symbol used to aid and promote public identification and recognition,… Read more “A logo is worth a thousand words…”